By: Jenna Read
One doesn’t need to be a Dallas Mavericks fan to be familiar with their eminence. In fact, one doesn’t even need to like basketball. The Mavericks are, without doubt, one of the most well known sports teams across the country. The more stimulating question is: Why is it that the Mavs are so renowned? Could it be because of their consistent success? Of course, but the team’s wins aren’t the only reasons for their nationwide fame.
Mark Cuban, the Mavericks outspoken owner and billionaire entrepreneur, has created a brand behind the Mavericks – a brand, which sells. Whether one likes the Mavs or not, everyone knows them, and it is largely for this reason. The team is a brand, and this brand has been perpetuated in large part due to marketing and social media efforts. The Mavs even have multiple of their own hashtags: #MFFL, #MavsAreOne, and #MavsFriday. On Twitter they have 655,000 plus followers and have tweeted over 20,500 times. Their social media accounts are constantly giving insight into their practices and include footage of Coach Carlisle and key players, like Tyson Chandler. In addition, promotional events before games are consistently publicized via social media.
Certainly, most NBA teams are concerned with their social media efforts, but the Mavs are next level, thanks to Cuban. As a businessman, he understood the concept of creating a brand, and did just that. Cuban never fails to look for the next opportunity to advance the image of the Mavs and capitalize their social media strategies.
Below is the link to their official social media page: