I believe the social media strategy of the Seattle Sounders during their Impact Seattle Week was both strategic and proactive. #ImpactSeattleWeek lasted from April 19th until April 26th and benefitted over 1,600 local non-profits. During this week the Seattle Sounders partnered with 8 different organizations to help make Seattle a healthier and more vital place to live in. Prior to the Portland MLS Game the team as well as anyone who was interested gathered on the North Plaza of CenturyLink Field for their first ever non-profit fair.
Overall, this week was a great way to have the players give back to their city and help be proactive about making it a healthier place to live. I believe the Seattle Sounders social media team did a great job promoting the week and encouraging fans attending the game to also attend the non-profit fair prior to the game. I believe this was a great addition to their community outreach and makes the team more appealing overall. It shows the team is hard working and dedicated to winning, but also wants to give back to the community and fans to help improve the world as a whole.
I believe the Seattle Sounders are a great example of positive community outreach and going beyond just volunteering for an afternoon. I believe that the weeklong event showed dedication and commitment to the community and fans responded positively as well. I believe the promotion of events on the Facebook and Seattle Sounds homepage were necessary to spread awareness, but not overpowering.