Social Media and the NFL Draft

In the last couple of days, I have been interested to see the impact of social media on the NFL Draft. It is one of the most exciting events of the NFL offseason, as fans can’t wait to see their favorite players from college get drafted to their favorite NFL teams. But as of late, the social media world has taken over, making the need to even watch the event on television less of a priority. Reports and analysts are tweeting the selections before they are even made official on television, and some people think the delay is hurting the business and the suspense of the NFL Draft. This interesting article takes a deeper dive into the issue:

I was not surprised at all at some of the outrage from fans. The reporters are supposed to do their job, and now they are getting backlash for it. The NFL Draft has become a huge event, with now millions of people tuning in to the 3 day event. Social media makes it easy for fans to get insight from their favorite analysts and talk with other fans about the selections. It is an amazing tool for teams to interact with their followers. But there always seems to be a drawback. Seemingly, the only solution to this current issue is to not be on twitter during the draft, so that the selections aren’t spoiled. But, with the impact of social media on so many lives, we’ll see how that holds up…

Harry Hoffman


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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