Houston Rockets Tweet Goes Off Like A Rocket

By: Project 2, Group 11 –  Brittany Beldon

On April 28, 2015, Chad Shanks made a very poor decision. The former Houston Rockets social media manager sent out a tweet during the team’s playoff series win over the Mavericks. But here’s the catch.

The since-deleted tweet said, “Shhhhh. Just close your eyes. It will all be over soon,” with emojis of both a horse and a gun.


Crazy right?

In an exclusive interview, Shanks said he didn’t anticipate the negative reaction. He apparently wanted to take a simple jab at the Mavs – which clearly was not appreciated. Shanks said, “The good thing about social media is you get instant responses to your work. The bad thing about social media is you get instant responses to your work…” Shanks understood, a little too late, that social media is fast and that posts can be interpreted in different ways by different people.

Dirk Nowitzki, Dallas Maverick, made a few jokes about the incident and although another tweet was sent out clarifying the team’s actual position, the world knew the damage had been done.

Shanks did not have the intention of causing such an outrage, and mistakes do happen. But, this should serve as an important reminder of what is acceptable for social media and that once something is out there – it is out there for good, regardless of the existence of a delete button.

For more information regarding the tweet and various responses, visit this link:



Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s