Tread lightly on Twitter: Cowboys, Twitter, and the draft

This past Saturday issues arose over a tweet posted by a Cowboys’ DL, Greg Hardy. For someone who is no stranger to negative publicity (he is currently facing a 10 game suspension due to domestic violence), Hardy surely should have thought more carefully about his words on social media.

His tweet addressed the Carolina Panthers picking a second tall receiver in this year’s draft. One fan referred to the two receivers as “twin towers”. No harm done right? Well Hardy took the joke to another level by responding with “didn’t the twin towers get blown up lol”. 9/11 is no joke in America and for Hardy to use it as a pun in a conversation about the NFL draft is a disgrace to the organization.

Luckily only 5 hours later Hardy posted an apology via Twitter. But it hardly seems to be enough for such a sick comment.


Jason Garrett responded quickly to settle down the media over the issue. He wasn’t able to talk to Hardy before the apology tweet was posted, so it’s assumed the issue between coach and player has been settled. However Garrett did tell reporters that he and the coaching staff consistently emphasize the importance of having discretion with Twitter and other social media outlets. NFL players are constantly under the microscope, especially if they have a record of other misconduct as Hardy does. Therefore they need to be conscientious about what is posted to the public. It’s not just one’s personal reputation on the line, it’s the team and league’s reputation as well.

Greg Hardy

Samantha Schafer


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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