Breaking Records Never Looked So Easy

The Warriors were one game away from making history, all they had to do was defeat the Lakers to be the first NBA team to start the season 16-0. Naturally, they did so with ease. 12289508_10153839191912526_5067040958087430112_n.jpg

One way fans could keep up with how the game was going was through Twitter. Clips of amazing plays were posted, along with gifs of Draymond Green, vines of Steph Curry making the Lakers look bad, and graphics of the scores after the end of each quarter. CUoSSQgVAAEMfx7.jpg-large

The Warriors Twitter account did not overwhelm followers with an outrageous amount of tweets. They were mostly just graphics and clever tweets that were more likely to get retweeted and liked.  Once the game was over and the Warriors officially made NBA history, the hashtag #H16t0ry was used throughout all of the social media. This hashtag spread and fans tweeted using the hashtag. Screen Shot 2015-11-28 at 8.33.05 AM

After being off to the best start ever, the team continued their winning streak after beating the Suns 135-116. Things were different this time with the use of Twitter. For example, the lineup for the game against the Lakers was not tweeted but of the Suns game it was. Also, this time there were more tweets with a play by play feel, but not too many to where the tweets would cover someone’s timeline. Screen Shot 2015-11-28 at 8.38.11 AM

The stats continued to roll in, as did the use of that one wet looking emoji. After the Warriors defeated the Suns, a graphic was shared by the NBA and retweeted. Screen Shot 2015-11-29 at 8.40.53 PMScreen Shot 2015-11-29 at 8.41.06 PM

For the 18-0 game, the Warriors continued to share emojis and videos, along with Vines from their actual account. These received a lot more retweets by followers than from the past games. Their Twitter followers have increased since making NBA history.

The Warriors are scheduled to play the Jazz on Monday, November 30th. This is going to be one heck of a record.


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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