Why The Master’s is a Golf Game Changer


“Golf is boring.”
“Golf is for old men.”

“I literally do not understand golf at all.”
Why do people care so much about golf?”

These are the responses when I asked my peers about how they felt about the game of golf. The overall response of these is pretty negative; however, things really changed when I asked them about The Master’s Tournament.

“What do you know about the Master’s? Will you watch it?” I asked. These were the responses from the same four people.

“I know it is a really big deal. They get a green jacket at the end, people cry, and the next day the winner is usually on Jimmy Fallon or something. I will probably watch the end at least.”

“The Master’s is the ONLY golf event I watch. It just seems to have a different air about it. People are more excited… everything  just seems more important. It really isn’t boring at all.”

“I watch the Master’s every year. I still don’t understand what is happening, but I feel like it is kind of like a long, drawn out Super Bowl… but I like it.”

“Well of course I watch the Master’s. I don’t care about golf, no, but I like sports. It is one of the most important sporting events of the year, so I watch it.”


Here are a few quick facts about the Master’s:

  • It is played every year at the Augusta National Golf Club in Augusta, Georhia
  • The first masters took place in 1934
  • It is a 72 par tournament
  • The prize fund is $10 million dollars

This is an age-old tradition with a lot of money on the line. The event is classy, traditional, and sophisticated. It draws in the attention of millions of Americans who would not otherwise be watching the sport. This is a HUGE opportunity for sponsors to make an impression and for players to make their name known nationwide.

Here’s to another game changing year of an age-old tradition!!

Written By: Abby Chapin (Group 7)


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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