Correa Earns his Stripes

By Stefany Guedez (Team 31)

Three of them, to be exact. Only one season in and Astros’s Shortstop Carlos Correa is raking in the big bucks with a new 5-year endorsement contract with Adidas. ESPN called it a “huge, record setting contract.”

correa adidas

Correa was previously signed to Nike, industry leader and Adidas’s biggest competitor, making approximately $2,500 as part of a standard minor league contract. So what drove the American League’s Rookie of the year into the arms of the competition? According to the athlete, his decision to sign with Adidas “hinged on the opportunity to define what that future of baseball will look like. They [Adidas] looked for an opportunity to do things in a different way and presented a new way of thinking about baseball, fusing performance and style.” Of course, it doesn’t hurt that he’ll be “compensated at the highest levels of Major League Baseball.” Business manager, Frankie Higginbotham is confident that this is one of the biggest deals a baseball player can be offered right now. 

The contract is an “apparel deal” where Correa will take a leading role in new Adidas brand marketing campaigns and collaborate on new cleats and accessories. Correa will not only sport the gear, but “step up the cleat game to a different level.” He did just that on Tuesday, with the unveiling of a custom pair of Adidas Boost Icon 1 Player Edition cleats during the Astros’s Opening Day game against the Yankees. He explains that the cleats are a “fusion” of his family – his relatives, the Astros, and of course, Adidas. 

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Correa holding his Boost Icon 1 Player Edition cleats



Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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