by Bailey Posey – Team 23
Most people know the Boston Marathon is this Monday, but the event truly begins with the John Hancock Sports & Fitness Expo on Friday. The Boston Marathon website boasts its being voted “Best Runner’s Expo in the Country”, but what’s the big deal? Oh, it’s just the official place for runners to pick up their number before the big race, AND it hosts over 200 of the running industry’s top companies!
According to the Director of Marketing of yurbuds, “Boston is the heart and soul of running, and the marathon Expo gives us the chance to build a deeper relationship with the world’s greatest running community.” The Boston Marathon is so much more than just a race. It generates almost $200 million for the greater Boston economy.
What could any of this possibly have to do with the Texas Relays? A lot. Texas Athletics contributes about $728 million annually to Austin and the State of Texas, with $467 million coming from Texas Football (no surprise there), and then Texas Track & Field with the second highest contribution of $30.4 million!
Thousands come to support their athletes, but just think of the revenues and crowds that would result if the Texas Relays hosted something similar to the Sports & Fitness Expo in Boston. The Texas Relays Expo could be close to the field, or even in the nearby Frank Erwin Center.
They have have only scratched the surface with the Texas Relays Fan Fest, which features live music, food, interactive games, exclusive Texas Relays merchandise, and more. Let’s make this an even greater experience for the audience, and most importantly, some of the best athletes in the country!