Birdies & Benefits

The Valero Texas Open gives us an extra reason to love the game of golf. Once a year, since 1997, this tournament has put on a charity event known as “Birdies for Charity.” So why should we love and appreciate this? Well donors, big and small, choose an amount to donate for every birdie shot at the tournament. 100%, yes 100%, of the funds are given back to participating non-profit charities and schools. Last year, 2,103 birdies were made to contribute to the overall $2.1 million raised! So, if someone were to donate $0.01 per birdie, they would end up contributing $21.03 in the end. Donations are also happily accepted in lieu of a pledge amount.

But this isn’t the only reason we should love the Valero Texas Open. Benefit for Children also takes place just following the tournament. This project put on by Valero Energy Foundation has raised more than $100 million for children in need in the U.S. since 2002. The Valero Texas Open is the top charitable event of the PGA Tour thanks to the millions that have been earned, including the $10.4 million raised just last year at the 2015 Valero Benefit for Children.

These two events taking place this upcoming weekend are held in San Antonio, Texas. Some notable corporate partners include: Valero, Under Armour, Ford, TPC San Antonio, and the JW Marriott San Antonio Hill Country Resort. Now let’s start counting birdies!


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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