Nation Needs NASCAR?


It has come to our attention that NASCAR has been losing viewership, attendance, and attraction. Since 2007, tracks have been removing seats due to the fact that fans are not filling them. There are three reasons I believe are causing this effect: Fans interest in one driver, too much branding, and the networks’ relationship with NASCAR. Firstly, NASCAR differs from other sports such as football and basketball whose fans show great pride in certain athletes, but also show pride in their team as well. If their favorite athlete retires, or even changes teams, they still hold loyalty to their favorite team. With NASCAR, however, fans show interest in their favorite popular racers, and it ends there. As these popular racers leave, these fans do as well. They dedicate their pride to the one driver, and not to NASCAR itself. This issue adds to the decreasing of popularity of NASCAR. What happens in five years when the current popular racers end their careers? Who will the fans show interest in then? Secondly, I believe too much branding adds to the loss of attendance and attraction to the racing sport. NASCAR lives off of branding and sponsorship. Each car is a brand itself, as well as the names of each race. The direction and idea of the sport itself can get lost within all the branding. This causes fans to lose interest. My third reason involves the networks such as FOX and NBC. These networks pay for broadcasting rights to NASCAR and have a lot of authority as to what information is being told to the public regarding races, advertisement, and news. It is important for fans to trust the provider of information. Recently, just at the Bristol Raceway, these networks failed to announce to the public of the incredible amount of empty seats at the track. In fact, two thirds of the track was vacant. This shows that these networks decide what is important enough to share, and events like these make fans question what information is being withheld and who to trust. NASCAR is a nation-wide loved sport. Could the popularity continue to decrease and ultimately affect the sport?



Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s