A Stronger Boston Marathon

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With the Boston Marathon long over with, the runners back to their home towns, and the streets empty from the crowds, its time to look back on what happened and turn to next years race in hopes of improvement. When covering the race, I found myself asking who watches the race? Who follows the runners? And what about when its all over? I’m going to explain the top three things the Boston Marathon should do in order to improve for next year.

#1. Create More Pre Run Excitement.

Although the Boston Marathon did include many images and posts on their twitter the day before, they cold have reached more people with more hashtags and tags. Many of their posts only received 30 or so retweets and favorites. Instead of talking about the finish line, they should have covered potential winners and more race day information, like the route, the runners, the time of the races, etc. The day before included a lot of posts, but in the days leading up to the race there were minimal posts, only two or three. Next year they should create more anticipation!

#2 Coverage of Runners

Although the day of the race was filled with lists of names of successful competitors, I had to Google search every single one to find out anything about them. The Boston Marathon should create posts with small biographies of the most anticipated runners to let the audience know who is running and more about them. It would create a more personal connection and allow more people to connect with the event.

#3 Celebrate Surviving

Three years ago a tragedy struck the Boston Marathon, leaving many seriously injured. People want to know what is going on with the people most closely affected by the bombing. They could hold interviews and run stories about those injured. People are also curious to know what new security measures are in place to prevent another tragedy from occurring. Discussing this issue would greatly broaden the audience because everyone in the United States has heard of the Boston bombing, and are curious about the future of the marathon from a security perspective.

These three improvements will not only grow their audience, it will increase engagement and all the Boston Marathon to become even stronger. #BostonStrong


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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