Charity within the PGA Tour

Giving back to your community is an important aspect in life and I think when charity and sports merge together it creates a positive impact on people’s lives. Many people love sports and when there is a charitable element involved it helps involve all types of people from different ethnicities and genders.

After keeping up with the PGA Tour I noticed how much money the organization brings in as well as how much income the players make whether or not they win or lose. Like many sports money is usually not an issue, which is why I think all sport organizations should take the time to give back to their communities.

A good example of charity within golf is during the Valero Texas Open in San Antonio. There are two charitable components during this tournament, which are the Birdies for Charity and Benefit for the Children. The Birdies for Charity event consists of various donors donating money and participating in guessing how many “birdies” will occur from Monday and Wednesday during the tournament. The donors are encouraged to attend the charity event and the Texas Open because they will be re-entered for a chance to win every time they attend. The winner at the end has the opportunity to select the charity for the donations to go too. I think involving the winner in picking a charity of choice fosters a connection. The second charity event that occurs at the Valero Texas Open is the Benefit for Children initiative. This occurs on the last day and the day after the tournament ended. The main idea behind Benefit for Children is to donate as much money to help “disadvantaged, abused and neglected children.” I thought it was a great idea that the event occurred a day after the tournament ended because it shows they wanted to put an emphasis on giving back to helping the children. It also shows that the charity does not stop because the Texas Open has ended, but it is about making a difference in the community.

Another charitable event that will occur this upcoming week will be during the Zurich Classic of New Orleans (April 28th-May 1st). It will happen with the Forekids!Foundation, which focuses on making a difference on kids through golf. They put on a Golf Ball Gala, a kid’s summer junior tour and charitable golf tournaments. The money raised during their events goes towards “providing healthcare, education and hope for over 200,000 children each year.” I believe both the Valero Texas Open and the Zurich Classic of New Orleans focusing on helping children is what makes their charitable events impactful. They not only make sure they are donating to help organizations, but they are interacting and involving the kids with their organization so they can see the impact they are making.


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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