Welcome the Bandwagon Fans, Dallas Stars


The Chicago Blackhawks are one of the most storied franchise currently in the NHL. With three Stanley Cups in the last five years, and being in the playoffs for six straight seasons, why wouldn’t they be? With every new year of success, attendance at games increased immensely. However with the lost in round 1 against St. Louis Blues, a lot of dark green have began to pop up this year. The Dallas Stars early season success has been exciting for Stars fans, but with success comes new fans and the bandwagon are showing up everywhere. Should the dedicated fans welcome them?

The bandwagon scenario is simple. It simply involves an increased attendance at home games and a sharp rise in merchandise purchased. Basically, more people come to follow the team simply because they are doing good at the moment. Not entirely the same situation as the Blackhawks, but the bandwagon is beginning with Dallas. The Stars went 5 years of losing , missing the mark of the postseason, and only kept dedicated fans. In 2013 during this losing streak, the Stars were the 28th in the league in average attendance. Trying to revive the spirits of their fan base, the Stars had a powerful and loaded offseason in 2015.

This year, slowly but surely, there is an increase in following of social media, attendance (14th in the league0 and merchandise. With a record of 50-23 and leading the Western Conference, more fans are beginning to show up. Dedicated fans either  have the attitude of “more the merrier” when it comes to bandwagon, or annoyed to see people all of a sudden “obsessed” with hockey just because they want to cheer for a winning team. It is a nice change to see fans wearing victory green, and keeping the Blackhawk fans from overcrowding the Dallas arena. If you buy a jersey to look like a fan, leave the dedicated fans be. If you are a dedicated fan, be a leader and increase your dedicated fan base.





Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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