WNBA: 20 years of independence

What comes to mind when we hear WNBA? Is it a large organization of strong powerful women who’ve worked hard to get to the place that they have come to? Or is it a comparison of gender and ability? The WNBA has always dealt with being compared to the NBA. The NBA has always had a larger following, and not only on social media. However the women of the WNBA have always strived to the best of their ability to be women of exemplary standing. Many of these women are philanthropists and support kids in schools to help them reach their full potential. As part of the “Watch Me Work” campaign several of the WNBA players took to local schools and hung out with students, played basketball, talked and laughed. So why the need to compare two different leagues? Seasoned veteran and three time Olympian gold medalist Sue Bird spoke about this issue.

After 14 seasons with the WNBA Bird has a lot of fond memories with her teammates, her fans, and even a tweet or two from the one and only Justin Timberlake, but one thing that has confused her throughout her journey is the desire for others to compare an association that grew her to a men’s league. When asked about her interactions with social media and the harsh content that some posts contain she really focused on the desire fans have to compare her and her teammates to a different gender. She says in an interview with The Huffington Post:

“You don’t see them comparing Serena Williams to Djokovic, you don’t see them comparing Abby Wombach to Landon Donovan…”

Bird simply states that there is no need for the comparison. And she’s correct. No matter what sports organization an athlete works with, there is nothing other than blood, sweat and tears that goes into the devotion that every player gives. Every professional athlete deserves the recognition of his or her efforts regardless of the popularity of the organization they play for.56a8faae1f00007f00216c3e


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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