The NBA recently approved the sale of jersey sponsorships beginning in the 2017-18 season. But the league will prohibit teams from selling jersey ads to certain types of companies. According to ESPN’s Darren Rovell, the NBA has told teams that they are not allowed to sell jersey ads to companies involved with alcohol, tobacco, gambling or politics. Media companies are also prohibited from buying jersey ads, as are any competitors of Nike, which will become the league’s official apparel sponsor starting next season.
The NBA Board of Governors voted in April to approve the pilot program, which will be tested out for three years, then re-evaluated.
Ads will be featured on the front left of the game jersey opposite the Nike logo. Patches will measure approximately 2.5 inches by 2.5 inches, and will be similar to those featured on the All-Star game jerseys earlier this year.The jersey sponsorships will be sold by each individual team.