Mark Cuban Revokes ESPN writers’ Media Passes

Earlier this week, Tim MacMahon and partner Marc Stein had their media passes for the 2016 Dallas Mavericks season revoked.

Early rumors suggested that Cuban was upset because MacMahon’s writing  had previously been 100% focused on the Mavs, but he had recently started writing about the Grizzlies and the NBA in general as well. This meant that MacMahon would be covering fewer Mavs games this year, but that’s only the indirect reason Cuban was upset. This rumor is only partly true.

Cuban and MacMahon attending Mavs game.

Cuban later explained that he fears that sports writing is beginning to shift toward automated, algorithmic reporting where computers are able to report the basic facts of a game. For every game MacMahon is unable to cover, a computer could one day step in and superficially cover the game in seconds.


Cuban wants to stall this trend, so in an effort to make his point of not moving human resources away from covering the Mavs, he revoked the passes. I know, seems backward.

Cuban has received criticism for the move, but has not seemed to budge in his decision. Even the large sports network of ESPN doesn’t seem to intimidate him.

For now, Cuban has local news outlets covering all 82 games of the Mavs mediocre season.


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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