What’s up with the MLS

Major League Soccer, the MLS, is the up and coming league for the young and restless. Everyone knows about the English Premier League, La Liga, Bundesliga and Serie A. But, up until recently not so many people have known about or paid attention to the MLS. Cities like Seattle, Portland and Houston, which are reflections of the rising youthful jubilance we are seeing across this great nation.

Affordable ticket pricing, astounding competition and an incredibly strong social media presence are all contributing to the sharp rise in popularity we are seeing in the MLS. That’s not all though. The overwhelming majority of soccer fans ages 18-30 have grown up playing Fifa, one of the most popular video games on the planet year in and year out. The MLS has done marvelous work in bringing talent like David Villa, Andrea Pirlo, Frank Lampard and many more to the United States. For many people, myself included, this has brought our youthful days of Fifa to life and brought them to real live fruition right in front of our eyes.

What truly sets the MLS apart from the NBA, MLB and NFL, America’s holy trinity of sports, is that it has a growth potential that outshines each one of these professional leagues astronomically. These leagues have each had their struggles in recent years because they have reached a ceiling and are having a difficult time finding ways to grow. The MLS is young and up and coming and through social media and the investments into famous European players has found a way to grow that suits the target market perfectly. The growth is showing no signs of stopping. With David Beckham set to bring an MLS team to Miami and after having recently added their second team in New York, the sky is the limit.


Author: sportswille

Reformed ad agency guy. Sac Kings, PGA Tour, Pebble Beach, Aspen yielded fascination with sports business. Now teach at my alma mater, University of Texas Austin: Integrated Marketing, Social Media, Business and Law and Sports Audiences. 40 year streak of single digit handicap under severe pressure.

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