Some of you may not have noticed the changes in promotion strategy and fan engagement experiences for this year’s Orange White Spring Game. You’ll want to start paying attention, because this means changes for you, Texas fans.
Texas Athletics took a different approach to traditional advertising, using Texas Football players as one of the mediums. On the Monday before the game, players were spotted in jerseys handing out free Krispy Kreme donuts to their peers. Not to forget lunch, players were spotted again passing out free pizza on Thursday. Texas Football really seemed adamant about players getting out there with other students- I wonder why…
Game Day Activities
On the day of, there were even more surprises. Bounce houses, arcade and video games, live music, a t-shirt giveaway for students- the list goes on and on. Texas Athletics made sure any fan arriving at 3:30 PM when gates opened, would have enough to do until game time.
And that was just walking through the door. Once fans walked onto the field, they encountered more fun and games, so to speak. Adults and children alike had the opportunity to try their hand at the 40-yard dash, a field goal kick and passing. Texas Football staff members were right beside them facilitating the festivities.
Postgame, fans flooded the field for autographs as fireworks roared in the background. Between donuts and bounce houses, Texas really pulled out all the stops for this year’s Orange White Spring Game.
A Deeper Meaning
So let’s take a look at the bigger picture. Texas Athletics has been through some stark changes in the past few years. With the hiring of Coach Tom Herman as our football coach and the presence of the new athletic director, Chris Del Conte, it’s no wonder things are shifting.
So what does this mean for Texas Football fans? This means a more involved fan experience for you. It seems that Texas Athletics and Texas Football want to cut the static between the program and its fans. Their new motto could be “If the fans want it, they’ll get it.” So fans, keep showing up to games and let Texas Athletics know exactly what you think. After all, the program wouldn’t be what it is today if it weren’t for you.